Emerge by TechNode
At TechNode, we take our responsibility as journalists very seriously. With biased voices coming from all directions, we don’t take a side. We present facts and stories about what is happening on the ground, in real time without a strong bias in either direction.
Our commitment to quality journalism has enabled us to launch our flagship event series, Emerge.
Emerge was born when we saw the enormous information gap about emergent technology trends in China. We want to empower our community of entrepreneurs and professionals by helping them understand China through expert analysis and insight. Our online content is already recognized as the best out there. Now it’s time to bring that offline.
For TechCrunch Shenzhen, we are taking a snapshot of the current trends shaping tech in China by looking at China-India cross-border investment and entrepreneurship, the coming wave of consumer-driven customization, as well as a new gaming model for the mobile phone.
CLOUD GAMING: RESHAPING CHINA’S VIDEO GAMES MARKET
Cloud gaming is a major potential disruptor of the video game industry in China, one of the world’s biggest gaming markets with nearly 700 million users. It eliminates the need for high-end hardware, particularly significant in China, where many players are limited by hardware requirements. These limitations apply primarily to AAA games, or the graphically intense games that require “a lot of resources, a lot of time, a lot of money” including powerful and costly graphic cards and CPUs. Chinese gamers will typically play AAA games on the lowest graphic setting, significantly degrading the visual experience.
Cloud gaming lowers the high hardware barrier for entry in AAA gameplay. The game is played entirely in the cloud, allowing the server to do all the heavy lifting while the user only needs internet access and a basic computer.
In this panel, we will discuss the biggest challenges and upsides to the introduction of the cloud gaming model within China, including the current state of the internet, 5G rollout, and the dynamic shift that cloud gaming may bring to the gaming market in China.
MASS CUSTOMIZATION: THE NEXT WAVE FOR RETAIL AND MANUFACTURING
China is facing a rising trend of customer-to-manufacturer (C2M), a model that connects the manufacturers and consumers for the production of tailored products at lower prices. By applying AI-powered data analytics from consumers to manufacturing, online retailers, consumer brands and AI companies are jointly making mass customization possible in China.
Local companies do have reasons to embrace the revolution information technologies brings to the manufacturing industry. Last year, China experienced its slowest economic growth in nearly three decades, leading to a wave of local factory closure amid the slowing demand and shrinking investment.
Global consumer brands with great appeal in the past are also struggling to compete for the younger generation with their increasingly diversified needs in a competitive market, as the country is faced with an aging population and low birth rates. A more intelligent, cost-efficient, and self-learning manufacturing process is the key to future growth and success, and some changes already take place.
A number of industry players are riding the technology wave. Pinduoduo, a top player in the sector, has doubled down on the model last December to support around 1,000 Chinese original equipment manufacturers. Other e-commerce giants are also setting eyes on the sector with each operating their own C2M unit, such as NetEase’s YEATION, Taobao’s Xinxuan and JD Jingzao.
India is a much coveted market for entrepreneurs of all stripes. While many Silicon Valley companies have done well there, Chinese companies over the past 3 years have actually made the most progress. From smartphones to smart apps, Chinese companies and entrepreneurs are paying more attention to the India market. Of course, this isn’t a one way street: Indian entrepreneurs, like much of the developing world, are also looking to China for lessons on business model innovation. As the domestic market cools, many Chinese VCs are also eager to invest in Indian companies. So, what are the opportunities for China-India tech? What are the challenges? How will this relationship develop over the next 5 years?
|14:00 – 14:15||Opening: China tech 2019 — The year China went global||John Artman, Editor in Chief, TechNode English|
|14:20 – 15:05||China-India: Cross-border opportunities and challenges||Richard Xu, US Head of Grand View Capital
Dev Lewis, Researcher at Digital Asia Hub
|15:20 – 16:05||Mass customization: The next wave for retail and manufacturing||Victor Tseng, VP of Corporate Development, Pinduoduo
Dan Kong, Senior Investment Director, North Summit Capital
Chadwick Xu, Co-founder and CEO of Shenzhen Valley Ventures
|16:20 – 17:05||Cloud gaming: Reshaping China’s video games market||Yu Yang, Technical Lead, Tencent Cloud Gaming
David Dai, Senior Analyst, Sanford C. Bernstein